{"id":1768,"date":"2025-08-17T18:41:15","date_gmt":"2025-08-17T21:41:15","guid":{"rendered":"https:\/\/editoraviva.art.br\/blog\/?p=1768"},"modified":"2025-08-17T18:41:15","modified_gmt":"2025-08-17T21:41:15","slug":"como-funciona-o-nosso-clube-de-vantagens-de-turismo","status":"publish","type":"post","link":"https:\/\/editoraviva.art.br\/blog\/2025\/08\/17\/como-funciona-o-nosso-clube-de-vantagens-de-turismo\/","title":{"rendered":"Como funciona o nosso clube de vantagens de turismo"},"content":{"rendered":"\r\n<h2 class=\"wp-block-heading\">1\ufe0f\u20e3 Introdu\u00e7\u00e3o \u2013 O que \u00e9 um Clube de Vantagens?<\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Um <strong>programa de relacionamento<\/strong> entre o neg\u00f3cio e seus clientes.<\/li>\r\n\r\n\r\n\r\n<li>Oferece <strong>benef\u00edcios exclusivos<\/strong> como cashback, pontos, descontos, promo\u00e7\u00f5es e premia\u00e7\u00f5es.<\/li>\r\n\r\n\r\n\r\n<li>Funciona como uma <strong>moeda de fidelidade<\/strong>: o cliente ganha vantagens por consumir e \u00e9 incentivado a voltar.<\/li>\r\n<\/ul>\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\r\n\r\n\r\n<h2 class=\"wp-block-heading\">2\ufe0f\u20e3 Principais Indicadores que Alteram com a Implanta\u00e7\u00e3o<\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Frequ\u00eancia de compra\/consumo<\/strong> \u2192 Clientes voltam mais vezes.<\/li>\r\n\r\n\r\n\r\n<li><strong>Ticket m\u00e9dio<\/strong> \u2192 Clientes gastam mais para atingir metas de pontua\u00e7\u00e3o ou cashback.<\/li>\r\n\r\n\r\n\r\n<li><strong>Taxa de reten\u00e7\u00e3o\/fideliza\u00e7\u00e3o<\/strong> \u2192 Diminui a perda de clientes para concorr\u00eancia.<\/li>\r\n\r\n\r\n\r\n<li><strong>Engajamento digital<\/strong> \u2192 Mais intera\u00e7\u00e3o em redes sociais, aplicativos e plataformas de reservas.<\/li>\r\n\r\n\r\n\r\n<li><strong>Receita recorrente<\/strong> \u2192 Aumento da previsibilidade do faturamento.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>(Aqui voc\u00ea pode mostrar um gr\u00e1fico simples comparando antes\/depois da implanta\u00e7\u00e3o.)<\/em><\/p>\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\r\n\r\n\r\n<h2 class=\"wp-block-heading\">3\ufe0f\u20e3 Tipos de Benef\u00edcios no Clube de Vantagens<\/h2>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">\ud83d\udd39 Cashback<\/h3>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Devolu\u00e7\u00e3o de parte do valor gasto em cr\u00e9ditos para usar em novas compras.<\/li>\r\n\r\n\r\n\r\n<li>Exemplo: O turista gasta R$100 e recebe R$5 de volta para consumir em sua pr\u00f3xima visita.<\/li>\r\n\r\n\r\n\r\n<li><strong>Impacto<\/strong>: estimula retorno e aumenta a taxa de recompra.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">\ud83d\udd39 Programas de Pontua\u00e7\u00e3o (Recompensas)<\/h3>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Cada real gasto vira pontos que podem ser trocados por produtos, descontos ou experi\u00eancias.<\/li>\r\n\r\n\r\n\r\n<li>Exemplo: 1 ponto por R$1 gasto \u2192 500 pontos = di\u00e1ria gr\u00e1tis ou desconto em passeio.<\/li>\r\n\r\n\r\n\r\n<li><strong>Impacto<\/strong>: aumenta o ticket m\u00e9dio e engajamento.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">\ud83d\udd39 Premia\u00e7\u00f5es<\/h3>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Benef\u00edcios extras por metas alcan\u00e7adas.<\/li>\r\n\r\n\r\n\r\n<li>Exemplo: O cliente que mais pontuar no m\u00eas ganha um jantar exclusivo ou passeio VIP.<\/li>\r\n\r\n\r\n\r\n<li><strong>Impacto<\/strong>: cria competitividade positiva e engajamento emocional.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">\ud83d\udd39 Promo\u00e7\u00f5es Exclusivas<\/h3>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Ofertas para membros do clube.<\/li>\r\n\r\n\r\n\r\n<li>Exemplo: \u201cClientes do Clube ganham 20% OFF em pacotes de baixa temporada\u201d.<\/li>\r\n\r\n\r\n\r\n<li><strong>Impacto<\/strong>: ajuda a movimentar per\u00edodos de baixa demanda.<\/li>\r\n<\/ul>\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\r\n\r\n\r\n<h2 class=\"wp-block-heading\">4\ufe0f\u20e3 Conclus\u00e3o \u2013 O que o dono do neg\u00f3cio ganha?<\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Mais clientes retornando.<\/li>\r\n\r\n\r\n\r\n<li>Mais vendas por cliente.<\/li>\r\n\r\n\r\n\r\n<li>Mais previsibilidade no faturamento.<\/li>\r\n\r\n\r\n\r\n<li>Diferencial competitivo na regi\u00e3o.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" style=\"width: 100%; height: 600px;\" data=\"https:\/\/editoraviva.art.br\/blog\/wp-content\/uploads\/2025\/08\/Clube_de_Vantagens_Turismo_v3.pdf\" type=\"application\/pdf\" width=\"300\" height=\"150\" aria-label=\"Incorporado de e_Vantagens_Turismo_v3.\"><\/object><a id=\"wp-block-file--media-09df6c89-0ad8-4251-85c0-be02eef3db66\" href=\"https:\/\/editoraviva.art.br\/blog\/wp-content\/uploads\/2025\/08\/Clube_de_Vantagens_Turismo_v3.pdf\">e_Vantagens_Turismo_v3<\/a><a class=\"wp-block-file__button wp-element-button\" href=\"https:\/\/editoraviva.art.br\/blog\/wp-content\/uploads\/2025\/08\/Clube_de_Vantagens_Turismo_v3.pdf\" download=\"\" aria-describedby=\"wp-block-file--media-09df6c89-0ad8-4251-85c0-be02eef3db66\">Baixar<\/a><\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Veja uma apresenta\u00e7\u00e3o sobre esse tema.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>1\ufe0f\u20e3 Introdu\u00e7\u00e3o \u2013 O que \u00e9 um Clube de Vantagens? 2\ufe0f\u20e3 Principais Indicadores que Alteram com a Implanta\u00e7\u00e3o (Aqui voc\u00ea pode mostrar um gr\u00e1fico simples comparando antes\/depois da implanta\u00e7\u00e3o.) 3\ufe0f\u20e3 Tipos de Benef\u00edcios no Clube de Vantagens \ud83d\udd39 Cashback \ud83d\udd39 Programas de Pontua\u00e7\u00e3o (Recompensas) \ud83d\udd39 Premia\u00e7\u00f5es \ud83d\udd39 Promo\u00e7\u00f5es Exclusivas 4\ufe0f\u20e3 Conclus\u00e3o \u2013 O que o [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pagelayer_contact_templates":[],"_pagelayer_content":"","_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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Introdu\u00e7\u00e3o \u2013 O que \u00e9 um Clube de Vantagens? 2\ufe0f\u20e3 Principais Indicadores que Alteram com a Implanta\u00e7\u00e3o (Aqui voc\u00ea pode mostrar um gr\u00e1fico simples comparando antes\/depois da implanta\u00e7\u00e3o.) 3\ufe0f\u20e3 Tipos de Benef\u00edcios no Clube de Vantagens \ud83d\udd39 Cashback \ud83d\udd39 Programas de Pontua\u00e7\u00e3o (Recompensas) \ud83d\udd39 Premia\u00e7\u00f5es \ud83d\udd39 Promo\u00e7\u00f5es Exclusivas 4\ufe0f\u20e3 Conclus\u00e3o \u2013 O que o&hellip;","jetpack_sharing_enabled":true,"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/editoraviva.art.br\/blog\/wp-json\/wp\/v2\/posts\/1768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/editoraviva.art.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/editoraviva.art.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/editoraviva.art.br\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/editoraviva.art.br\/blog\/wp-json\/wp\/v2\/comments?post=1768"}],"version-history":[{"count":2,"href":"https:\/\/editoraviva.art.br\/blog\/wp-json\/wp\/v2\/posts\/1768\/revisions"}],"predecessor-version":[{"id":1771,"href":"https:\/\/editoraviva.art.br\/blog\/wp-json\/wp\/v2\/posts\/1768\/revisions\/1771"}],"wp:attachment":[{"href":"https:\/\/editoraviva.art.br\/blog\/wp-json\/wp\/v2\/media?parent=1768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/editoraviva.art.br\/blog\/wp-json\/wp\/v2\/categories?post=1768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/editoraviva.art.br\/blog\/wp-json\/wp\/v2\/tags?post=1768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}